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Determine Your Purpose_Info


What do I want my presentation to accomplish?
Determine what you want to get your audience to know or do based on viewing your infographic. 

Time To Complete 

1 Day

Common Core Standards 

  • CCRA.L.3
  • CCRA.SL.4
  • CCRA.W.4

I Can Statements 

  • I can use my knowledge of my purpose to
    • decide how much and what kind of information to include
    • choose words, tone, and style.
    • identify the purpose my work will serve for my readers.

Assessing Student Readiness to Move to the Next Formative Task:

  • Confer with students asking them to briefly describe their plan for addressing purpose in their work to gauge their readiness to move on.
  • Ask students to develop a brief list of guidelines to keep in mind while creating their infographic.
Possible Activities 
  1. Do a mini-lesson on how presenters may change their presentation based on their purpose (to inform, persuade, entertain or call to action).

  2. Give students case studies (for example, how would a politician who believes in doing away with gun laws have to present differently to a if he was trying to inform the audience about the issues verse if he were trying to persuade voters to adopt a bill or law and have students work in groups to identify how purpose can affect the content and format of a presentation. 

  3. Have students consider their purpose and write a paragraph explaining what they want to accomplish with their infographic and how this information can help shape the content and form of their work. 

  4. Give the entire class a topic such as “Highlights of Our School”.  Divide students in to groups of 3-4. Give each group a card with a specific purpose (to inform, to entertain, to persuade, to call to action), and a specific audience such as a local business interested in donating resources or students interested in attending the school. Have each group create an image directed to the specified audience with a specified purpose. For best results, use butcher paper. When students have completed their work, ask each group to present the image to the class. If they used butcher paper, have them tape the image to the wall. Have students guess the audience and purpose, noting key components. Note differences in writing on the board. 

  5. Do a mini-lesson on different purposes of infographics and matching the infographics to their purpose.

  6. Have students determine their purpose and write a purpose statement for their infographic. Pair-share with a partner for feedback and ideas. 

  7. Give a mini-lesson on the various types of images and how they are used for different purposes.  Show examples and discuss their emotional impact.  Give two images and have students choose which they would use for a specific purpose. For example, show students a cartoon picture of a baby with a Band-Aid on its head and a real picture of a baby with an injury and ask which is more effective in persuading students to join a rally against child abuse. 

Downloadable Resources 
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