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Determine Your Purpose_Multimedia


What do I want my presentation to accomplish?
Determine what you want to get your audience to know or do based on viewing your presentation.

Time To Complete 

1 Day

Common Core Standards 

  • CCRA.L.3
  • CCRA.SL.4
  • CCRA.W.4

I Can Statements 

  • I can use my knowledge of my purpose to:
    • Decide how much and what kind of information to include
    • Choose words, tone, and style
    • Identify the purpose my work will serve for my readers

Assessing Student Readiness to Move to the Next Formative Task:

  • Confer with students asking them to briefly describe their plan for addressing purpose in their work to gauge their readiness to move on.
  • Ask students to develop a brief list of guidelines to keep in mind while creating their multimedia presentation.
Possible Activities 
  1. Conduct a mini-lesson on how presenters may change their presentation based on their purpose (to inform, persuade, entertain, or call to action).

  2. Give students case studies. For example, how would a politician who believes in abolishing gun laws present differently if he was trying to inform the audience about the issues versus if he were trying to persuade voters to adopt a bill or law? Have students work in groups to identify how purpose can affect the content and format of a presentation

  3. Have students consider their purpose and write a paragraph explaining what they want to accomplish with their presentation and how this information can help shape the content and form of their work. 

  4. Give the entire class a topic such as “Highlights of Our School.”  Divide students into groups of three or four. Give each group a card with a specific purpose (to inform, to entertain, to persuade, to call to action), and a specific audience such as a local business interested in donating resources, or students interested in attending the school. Have each group write a paragraph directed to the specified audience with a specified purpose. For best results, use butcher paper. When students have completed their writing, ask each group to read it to the class. If they used butcher paper, have them tape the essay to the wall. Have students guess the audience and purpose, noting key components. Note differences in writing on the board.  

  5. Continue the lesson above by having students choose a type of media (graphic, audio, or video) to accompany their paragraph and defend their choice based on their intended purpose

  6. Conduct a mini-lesson on different purposes of multimedia presentations and matching the presentation to the purpose. For example, a graduation speech is to entertain and teach a lesson, a candidate video is to persuade and move to vote, a Prezi on animal cruelty might move the audience to protest

  7. Have students determine their purpose and write a purpose statement for their presentation. Pair-share with a partner for feedback and ideas. 

  8. Give a mini-lesson on the various types of media and how they are used for different purposes.  Show various media clips and discuss their emotional impact.  Give two images and have students choose which they would use for a specific purpose. For example, show them a cartoon picture of a baby with a Band-Aid on its head and a real picture of a baby with an injury and ask which is more effective in persuading them to join a rally against child abuse. 

Downloadable Resources 
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