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Choose an Audience_PaE


Who will come to your event? Who is your target audience and how will you structure the event based on who you would like to attend?
Consider the research you have done and decide who you will create your event for and how you will cater to your chosen audience.


I Can Statements 

  • I can use my knowledge of my audience to:
    • Decide how to attract them to my event
    • Identify the purpose of my event
    • Anticipate their attitude toward and probable reaction to my event
    • Communicate what I want them to take away from my event or the action I want them to take

Assessing Student Readiness to Move to the Next Formative Task:

  • Confer with students, asking them to briefly describe the needs of their audience and their plan for addressing purpose and audience in their event.
  • Ask students to develop a brief list of guidelines to keep in mind while planning their event.
Possible Activities 
  1. Conduct a mini-lesson on how to ensure your event attracts an audience.  Things to consider in the lesson are location, activities, time, giveaways, food, and other things that entice people to attend. 

    • Conduct a mini-lesson connecting the different types of purposes for social action events to what may be the target audience including:
      • Raising awareness: local community, students, parents
      • Advocating: local leaders, politicians, local community members, media
      • Uniting: groups you are attempting to unite (e.g.,  freshmen and seniors in a local high school)
      • Gaining knowledge: various (e.g., young students who will learn how to recycle in their school)
      • Improving attitude: various (e.g., teens who need to be more tolerant of other teens that are different in some way)
      • Changing behavior: various (e.g., young students who will learn to protect their environment by not littering)
      • Developing skills: various (e.g., elderly people who want to learn computer skills)
      • Building beliefs: various (e.g., teaching parents to understand the importance of conserving water in their homes)
      • Protesting or speaking out: media, local politicians, people who care deeply about the issue at hand
      • Persuading others to take a specific action: various (e.g., school leaders and teachers you are trying to convince to adopt a school recycling program)
      • Celebrating: people who accomplished something, people who would want to celebrate the guest of honor, media (e.g., a fair celebrating seniors who have been accepted to college)
      • Commemorating: people who would want to commemorate something, media (e.g., a school may want to commemorate the fact that they have been in existence for 100 years)
      • Fundraising: wealthy donors, people who are already invested in the cause
      • Providing a service: various (e.g., people who would like to read to younger students after school, and perhaps the media to cover the event.)
  2. Give students real-world examples of various events (such as sit-ins, rallies, AIDS Ride, or Walk for Hunger) and have them match events to audiences that may be likely to attend, and audiences that event planners would hope attend.  Have students share in groups and provide a rationale to justify their choices.  

  3. Have students in groups brainstorm the type of event that would cater to or match a specific audience.  For example,  what type of event would entice parents to attend versus what type of event might gain media attention?

  4. Have students create an event invitation that caters to each of the various types of people they may invite to their event.  Encourage them to think about the form of the event in relationship to the intended audience.

  5. Have students create a plan of action to ensure their audience will attend their event.  The plan should cover their action steps and a timeline to ensure success. 

Downloadable Resources 
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